I am excited to share that I have been working behind the scenes on growing SoldHamptons in a way that will benefit real estate proffesionals. My team and I will be creating original content and developing personalized strategies to enhance your personal brand. Stay tuned for more information!
So what is a personal brand anyway? As Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room”.
Before social media, personal branding was reserved for athletes, musicians, and Hollywood celebrities. The truth is that everyone reading this has some form of a personal brand that is shaped by the ways we present ourselves.
There is an opportunity for all of us to present our best selves by highlighting our strengths and sharing our passions. Your future clients are looking to connect with someone they feel like they know and therefore can trust. Social media allows us all to make these meaningful connections.
Since the onset of the pandemic, the Hamptons has been propelled into the forefront of the global luxury real estate market. Demand remains strong despite diminishing inventory at a time when America’s billionaire class experienced a wealth increase of over $1 Trillion, according to Forbes1. This perfect storm leads to our list of spectacular homes sporting ocean views, expansive grounds, endless amenities and what you all came for… 8 and 9 figure price tags.
The properties included in this list are in contract or sold with pricing representing the last publicly available ask.
Jule Pond, Watermill: $145,000,000
30 Spaeth Lane, East Hampton: $67,000,000
Burnt Point, Wainscott: $56,000,000
1210 Meadow Lane, Southampton: $37,000,000
67 Surfside Drive, Southampton: $29,975,000
Thank you for reading our list! The Hamptons real estate market holds many valuable gems so if you liked this post, stay tuned for more. Follow us on our Instagram @SoldHamptons for more properties and top brokers. If you have a property that you think deserves to be on our next list, email firstname.lastname@example.org
This article highlights the changes occurring in real estate marketing, the rise of social media marketing and the power of the smartphone. I’m working with a company called Replay Listings, and they are at the center of this story.
It feels natural to begin this discussion with the platform that SoldHamptons began on. Instagram has become a widely accepted platform for brokerages and agents to build their brands and feature listings. In the Hamptons there is a growing community of brokers and agents using social media, primarily Instagram, to share information and connect with each other. COVID-19 has accelerated the growth of agents who use their smartphone daily to market listings on social media.
As someone with a passion for entrepreneurship and experience working with startups, I began looking for opportunities directly related to real estate marketing on mobile. By chance I was introduced to Rodolfo Delgado, the Co-Founder of Replay Listings. Replay Listings is a website and App based platform that allows real estate agents to easily take a listing video on their phone and upload it to a data base with all the relevant information one would need when searching for properties similarly to other main stream aggregate listing sites. The company is based in NYC and features rental properties submitted by the approximately 1000 agent users.
(Disclaimer) Replay Listings is not a perfect company, there are several weaknesses with their current offerings. Second early stage companies fail way more then they succeed, the variables for success include management’s ability to make the right decisions and execute. With that in mind I am optimistic that they have a chance of finding success in new markets such as The Hamptons. At their core they are trying to give agents who are already using their smartphones a new productive tool to help them market and close listings. I see them as a potential buffer to the Zillows of the world.
I believe Replay Listings or a company with a similar concept could act as a pre-listing data base. What do I mean by that? Imagine meeting with a homeowner in person or virtually and having that listing up the same day. I believe agents lose valuable time waiting for professional photography and copy. If agents were able to market new listings as soon in a professional way the entire community would benefit.
In a time where change is nether good nor bad but inevitable we should ask ourselves how can we contribute to change. If you are interested in learning more about Replay Listings, contact me at email@example.com