I am excited to share that I have been working behind the scenes on growing SoldHamptons in a way that will benefit real estate proffesionals. My team and I will be creating original content and developing personalized strategies to enhance your personal brand. Stay tuned for more information!
So what is a personal brand anyway? As Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room”.
Before social media, personal branding was reserved for athletes, musicians, and Hollywood celebrities. The truth is that everyone reading this has some form of a personal brand that is shaped by the ways we present ourselves.
There is an opportunity for all of us to present our best selves by highlighting our strengths and sharing our passions. Your future clients are looking to connect with someone they feel like they know and therefore can trust. Social media allows us all to make these meaningful connections.
Since the onset of the pandemic, the Hamptons has been propelled into the forefront of the global luxury real estate market. Demand remains strong despite diminishing inventory at a time when America’s billionaire class experienced a wealth increase of over $1 Trillion, according to Forbes1. This perfect storm leads to our list of spectacular homes sporting ocean views, expansive grounds, endless amenities and what you all came for… 8 and 9 figure price tags.
The properties included in this list are in contract or sold with pricing representing the last publicly available ask.
Jule Pond, Watermill: $145,000,000
Commissioned and owned by the Ford family, this exclusive private enclave was once the main estate of a 235-acre property referred to as “Fordune.” This 42+ acre oceanfront estate offers the largest ocean frontage in the Hamptons, spanning nearly a quarter mile. The main home has a gracious floor plan encompassing 20,000 square feet+/- of living space with 12 bedrooms and 12 bathrooms. In addition to the main house, the property features a separate carriage house with 3 bedrooms and 1.5 baths, as well as a detached 6-car garage.
30 Spaeth Lane, East Hampton: $67,000,000
This mid-century modern house was designed in 1955 by architects George Nelson and Gordon Chadwick. 30 Spaeth Lane features formal and informal living rooms each with a fireplace, 6 bedrooms, 5 baths including finished basement. The real value lies with the properties 7.7 acres, this includes 333” ocean frontage including double dune formation with impressive elevation and storm protection.
Burnt Point, Wainscott: $56,000,000
Former pharmaceuticals executive and billionaire Stewart Rahr parted ways with his Hamptons estate at 38 Mathews Road, dubbed “Burnt Point”. This 25,000 square feet +/- estate sits on a secluded 25-acre+/- peninsula on the pristine Georgica Pond. With sweeping water views of Georgica Pond and the Atlantic Ocean, the property features 2,037 feet+/- of direct water frontage, a private dock, waterside pool with spa, gazebo and ample outdoor terrace space.
1210 Meadow Lane, Southampton: $37,000,000
The waterfront property of late designer and Broadway performer, Luba Marks, was sold in mid-May. The 1970’s estate features water views from every vantage point on the 3.32-acre property. Over 200 feet of white sand frontage made this a unique and rare opportunity on desired Meadow Lane in Southampton. The listing agents at Douglas Elliman presented prospective buyers with the idea of expanding the current property or building a new home with room for pool and tennis court.
67 Surfside Drive, Southampton: $29,975,000
This unparalleled 6,700+/- square feet oceanfront home was constructed in 2016 by master builder Ed Bulgin. 5 luxurious ensuite bedrooms feature breathtaking ocean views. The spectacular outdoor entertaining space surrounds an oversized waterside gunite pool with spa, 2 grills, gas pizza oven and fridge, all overlooking the Atlantic. The property also has a 3 car garage plus an additional 1 car garage, 2 outdoor showers and a basketball hoop sitting on 2.2 beautifully landscaped, gated acres.
Thank you for reading our list! The Hamptons real estate market holds many valuable gems so if you liked this post, stay tuned for more. Follow us on our Instagram @SoldHamptons for more properties and top brokers. If you have a property that you think deserves to be on our next list, email raymond@soldhamptons.com
This article highlights the changes occurring in real estate marketing, the rise of social media marketing and the power of the smartphone. I’m working with a company called Replay Listings, and they are at the center of this story.
It feels natural to begin this discussion with the platform that SoldHamptons began on. Instagram has become a widely accepted platform for brokerages and agents to build their brands and feature listings. In the Hamptons there is a growing community of brokers and agents using social media, primarily Instagram, to share information and connect with each other. COVID-19 has accelerated the growth of agents who use their smartphone daily to market listings on social media.
Ray Cassidy pictured left has assisted in the development of several start-ups in the medical device and technology industries.
As someone with a passion for entrepreneurship and experience working with startups, I began looking for opportunities directly related to real estate marketing on mobile. By chance I was introduced to Rodolfo Delgado, the Co-Founder of Replay Listings. Replay Listings is a website and App based platform that allows real estate agents to easily take a listing video on their phone and upload it to a data base with all the relevant information one would need when searching for properties similarly to other main stream aggregate listing sites. The company is based in NYC and features rental properties submitted by the approximately 1000 agent users.
Replay Listings allows licensed agents to create a listing video and upload the video with relevant details into a proprietary searchable map.
(Disclaimer) Replay Listings is not a perfect company, there are several weaknesses with their current offerings. Second early stage companies fail way more then they succeed, the variables for success include management’s ability to make the right decisions and execute. With that in mind I am optimistic that they have a chance of finding success in new markets such as The Hamptons. At their core they are trying to give agents who are already using their smartphones a new productive tool to help them market and close listings. I see them as a potential buffer to the Zillows of the world.
I believe Replay Listings or a company with a similar concept could act as a pre-listing data base. What do I mean by that? Imagine meeting with a homeowner in person or virtually and having that listing up the same day. I believe agents lose valuable time waiting for professional photography and copy. If agents were able to market new listings as soon in a professional way the entire community would benefit.
Raymond and Rodolfo of SoldHamptons and Replay Listings
In a time where change is nether good nor bad but inevitable we should ask ourselves how can we contribute to change. If you are interested in learning more about Replay Listings, contact me at raymond@soldhamptons.com
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Sotheby’s duo Dawn and Frank Bodenchack weigh in on what’s happening in the market. “April and May were the busiest months we and other Hamptons brokers have ever seen.”
SoldHamptons 